• Keep our focus on the customer, with an eye on the competition and the rest of the strategy environment
• Provide our team with a continuing stream of options
• Enable rapid switching between options
• Encourage initiative at all levels -in particular, execute-and-communicate ("shoot and scoot") mindset rather than one of ask-and-wait
• Harmonize our efforts to achieve the future we have in mind

From Certain to Win page 84.